LG debuts its affordable K series phones in India, launches K10 and K7 at Rs 13500 and Rs 9500

LG has joined the Make in India bandwagon with the launch of its latest K-Series smartphones in the Indian market. The 4G LTE enabled smartphones- K7 and K10 will be manufactured at company's Noida plant and will retail at Rs 9,500 and Rs 13,500 respectively. The South Korean tech giant is aiming to produce one million handsets an year in the country.

Shri Ravi Shankar Prasad, Union Minister, Communications and IT, GOI inaugurated the LG's Make in India efforts and said that it is just the beginning and there is tremendous scope for electronic industry to boom in the country. He further mentioned that India as a country is open to new schemes and policies to make the country a better and informed nation.

LG K10 and K7 smartphones were launched ahead of the CES 2016 trade show and will succeed the company's L-Series smartphones. The smartphones are the first to offer LG's glossy pebble design with company's new 2.5D Arc glass display.

With the K-series smartphones, LG is eying the mid-range Android handset market, which is ruled by popular offerings from Chinese smartphone makers. Both the smartphones borrow design cues from the flagship LG G4, which follow the LG's pebble design language and offer decent specifications at an affordable price-point.

The K series smartphones bring 'Gesture Shot' and 'Gesture Interval Shot' features - where you can take a selfie by raising an open hand in front of the camera sensor and then clenching it into a fist take a selfie without pressing a button.

At this price-point, LG K10 and K7 will fight the likes of Xiaomi, Lenovo, Huawei and Motorola smartphones in the Indian market.

LG K10 specifications

5.3-inch HD (720x1280 pixels) resolution display.
Android 5.1 Lollipop
1.2GHz quad-core Qualcomm Snapdragon processor
2GB RAM
16GB internal memory
13MP rear camera, 5MP front-facing camera
2,300mAh battery
LG K10 measures 146.6x74.8x8.8mm and will be available in three colour variants - White, Indigo, and Gold.

LG K7 specifications

5-inch FWVGA (854x480 pixels) resolution display.
Android 5.1 Lollipop
1.2GHz quad-core Qualcomm Snapdragon processor
1.5GB RAM
8GB internal memory
8MP rear camera, 5MP front-facing camera
2,125mAh battery
LG K7 measures 143.6x72.5x8.9mm, and will be available in Titan colour.

Looking at the specifications, we can say that LG will face a tough competition in selling the new handsets in the Indian market. A number of Chinese and other smartphone makers are offering better specifications at similar price-point. For instance, the recently launched Xiaomi Redmi Note 3, Lenovo Vibe K4 Plus, Honor 5X, Le Eco Le 1S, etc. offer full HD displays, fingerprint sensors and better CPU-RAM combination at similar pricing. We will keep you posted about the smartphone's performance in their reviews in the coming weeks.